Competitiveness in the Age of AI: Lecture Series on Innovation in the Global Economy at the University of Basel
The Lecture Series provides a platform for renowned researchers in Business and Economics to present their research results and thoughts on “Innovation in the Global Economy” to a broad audience.
Veranstaltungen Mitglieder und Partner
Donnerstag, 04. Juni 2026
18:15 bis 19:45 Uhr
Aula, Kollegienhaus, University of Basel
Artificial intelligence promises major advances in productivity, innovation, and business performance. Yet for many firms, the key challenge lies in how to use and implement it. This challenge is particularly relevant for many successful firms in Switzerland and throughout Europe, where established routines, proven business models, and long-standing organizational strengths can make the adoption of AI difficult.
In his public lecture, Dr. Andrew McAfee from the MIT Sloan School of Management will discuss why AI matters for firms and how its successful application depends on more than technological capabilities alone. Drawing on his research on the digital economy and his recent book “The Geek Way”, he will argue that firms benefit most from AI when they combine new technologies with organizational cultures built on science, ownership, speed, and openness. Don’t miss this unique opportunity to exchange ideas and learn from one of the world’s leading experts in the field.
